YouTube Marketing Tips – Why "The Little Guy" Can Market Like the Big Dogs on YouTube
Millions of people use and view YouTube. The reasons why people view the site is just as varied as the videos available to view. What is great about YouTube marketing is that that it can be a wild success but it is one that tends to elude major brands and companies.
The reasons for this are varied and are just opinions. No one can really figure out this phenomenon. Some believe that larger companies do not invest in the time necessary to continue the viral campaign. They will come out with 1 hit viral video and then will not do another one again for once if ever. Successful YouTube marketing channels keep the content up-to-date to keep viewers tuning in to see the newest installation.
YouTube allows the little guy to reach the same audience as a major company. This can give a little brand or company a huge advantage. Normal marketing avenues would require you to spend a fortune to reach an audience the size of Youtubes. These costs can usually only be afforded by huge companies but this has all changed with YouTube.
Anyone can upload a video. All you have to do is follow a few rules. YouTube is free so YouTube marketing is some of the most cost effective marketing out there. There are barriers to entry. If you have the idea, the motivation and the camera you have everything that you need.
Ready, aim and shoot. That is all you need to have access to everything that all the big dogs do.