Your Squeeze Page – Use it to Make Visitors Fall in Love With Your Website
First of all, I do not remember ever going to a dating service on the Internet. But I know there is a thing called a dating profile, and I can imagine how I would complete mine. I would first list some basic facts about myself. I would not give too much detail, but just enough to stand out. Then I would list the reasons why I should be chosen over all the other guys are looking for a date. In other words, I would put my best foot forward so that I could attract attention.
In a sense, your squeeze page is your website's dating profile and the visitor is the lady looking for that fine looking man. In your squeeze page, you need to give basic information about your website and what you provide. You need to tell enough to attract attention, but be vague enough to make them want to learn more. List the benefits of your product on your squeeze page. Tell the visitor why you are different from everyone else and how you can make their life so much better.
When someone visits your website, they are looking for a match. They need something to meet their need. They are like the popular girl in high school who can go to the prom with anyone she wants. And for the moment the visitor is at your website, they have chosen you over all the other millions of sites. Do not take that choice lightly. Know that your competition is tough, and your date can leave you and go to the next guy in a second.
Now that you have gotten the attention of your visitor, you need to be aggressive and ask them for their name and email address. You might get rejected by some, but others will say yes. And once you have gotten that information, you have taken the first steps to a long-thinking and trusting relationship that will hopefully end with them buying your product.