Writing A Thank You For Referral Letter
It is good business etiquette to thank the customers who have helped you get more business through referrals. If you want to keep these important customers loyal to you, it is a good idea to send them a sincere ‘thank you for your referral’ letter. This is done to let these customers know that you truly appreciate their recommendation, and that you value your relationship with them.
Here are 7 quick tips on how to write an effective “thank you for your referral” letter:
1. Try to write as clearly and simply as possible. Be concise and avoid using flowery and long winded words and phrases.
2. Be as sincere as possible in your ‘thank you’ letter. If you don’t, your customers will surely detect your lack of sincerity. If there’s one thing worse than not sending a ‘thank you’ letter, it’s sending an insincere one.
3. Learn to stick to the point. Keep your letters short and sweet. Don’t start diverting to other topics. Basically, just get straight to the point as soon as you can. Your letter should not be longer than a couple of paragraphs.
4. Write the ‘thank you’ letter as soon as you can after getting the referral. Preferably, your ‘thank you’ letter should reach the person within 24 hours. Also, do not thank the person in advance. (eg “thank you in advance for your help”)
5. Use A-Grade paper for your letter. If the thank you letter is meant for a business partner, then remember use a customized letterhead. In a less formal situation, you may choose to use email instead. This is useful if you want your letters to reach your customers fast, although it isn’t as effective. Snail mail is the best, so please use it whenever you can. It’s worth the extra effort.
6. Make sure that you check for any grammatical errors or typos. If you fail to do so, you letter will look sloppy and extremely unprofessional.
7. Address your ‘thank you’ letter to the specific person, and not to the company or to the organization in general.
Now that you have understood these tips, here’s an example of how you can draft out a ‘thank you for your referral’ letter.
LETTERHEAD (or company’s name)
City, State Zip
City, State Zip
Thank you so much for recommending us to CyberMart in Boston. Mr. Eric Stone from their marketing staff called earlier this afternoon, expressing an interest in our products, and we plan to visit their company this week to show them what we have to offer.
I realize you’re having a hectic time at work, but despite this you took the time to write to CyberMart suggesting that they contact us. Your faith in us is very much appreciated, and we sincerely thank you for your vote of confidence.
Thank you for your recommendation. I’ll be looking for an opportunity to return the favor.
Writing a thank you referral letter is not that tough. Follow this letter layout and you will be on the right track. Treat each referral source with care and over time, you will be able to build a solid business foundation based on trust and have enjoy a continuous flow of prospects knocking on your door.