Why YouTube Is Better Than TV In Terms Of Video Marketing
These days, not a lot of people stay home to watch TV, or at least make a conscious effort to watch TV while they are out. That can hardly be expected. On the contrary, a vast majority of us care to be online even at a party. There are social networking sites and similarly formatted sites that get us glued to the web at any time of the day. Given this observation, we can come up with a raw conclusion that online video marketing such as YouTube, along with other modes of online marketing is becoming a more effective channel of advertisement than traditional ones.
Back in the early days, TV advertisements and infomercials were the popular channels of marketing because a lot of people watched too much television. But now with the advent and convenience of file sharing, marketers rely on the power of the internet, particularly with YouTube.
There are several reasons to back up their preference, it is convenient, accessible and free. The internet is a hub of convenience, everything is on the tip of one's fingertips and your window to the world is represented by the browser. Most things we know and we stumble upon are mostly from the internet. Most of us have adapted a habit of looking up online a particular product or brand before making the purchase. The internet has allowed us to become informed consumers and it only takes few clicks.
Online information is accessible. It is too accessible that a lot of people have been called to restrict their privacy settings. Everyone has access to the internet and in some locations, it is even cheaper to get a broadband deal with a computer unit than it is to buy a new TV and a cable or satellite subscription. Internet content, unless restricted by the server or administrator, is open to all viewers. The marketers enjoy full privilege to post content in order to promote their products and services, at the same time, the viewers have full access to these information. If you are looking for popularity, there is no channel more popular and effective than the internet.
For advertising purposes, would it not be more sensible to publish online content than it is to buy a primetime schedule slot for your advertisement to appear in. It only takes an internet connection and a computer to get your raw videos to be posted on YouTube. Yet a TV appearance could cost you an arm and a leg, and the time slots are restricted and scheduled too. Links to your video content or YouTube channel can be sent to your friends and family any time. YouTube videos can be played numerous times simultaniously and it is up to you how you want to edit your videos to make different versions of your content for variety.
If you still do not feel convinced, think of the viral videos that came your way, most were entertaining, a few were annoying, but they were all popular and widespread.