Why You Should Own Your Own Website For Internet Marketing
Having a long domain name is not going to stick in the minds of your customers. Websites like UPS.com and Disney.com are simple and very easy to remember and they have built a brand around these names. For UPS you probably think of on-time package delivery and for Disney you probably think of family entertainment.
o For those affiliated with internet marketing of a company’s products, you are often given a website that looks something like: greatmarketingcompany.com/username. In this example, it is easy for the people that view the website to cut off the username and just type the main company website into their browser. If that person ends up purchasing or becoming an affiliate, the marketer loses out on the sales of all of those people that person recruited.
o A catchy name for your internet marketing website and something easy to remember is much better than a long name that is hard to remember and loaded with special characters.
o Brand marketing of your website is essential to internet marketing. You can create a blog and post articles related to your product. For example, if you had a gardening website, you would provide information in your blog about different plants that grow best in different seasons or soil.
o Owning your own website means that if you are doing any pay per click marketing or search engine optimization that you will be better able to do these kinds of marketing techniques if you had your own website.
You should know that owning your own website for internet marketing provides many valuable positive benefits to include marketing benefits, ease of building affiliate marketing income, and branding yourself on the internet as well as in magazines and other media sources. I wish you all the success in your marketing efforts.