Here's a typical scenario, something that happens every day. You put up a website, write great web copy, think of equally great content to supplement the copy, you offer a product on that site, promote the website, and then sit back and wait for the dollars to come. But it does not. After a few more months you feel a complete failure. This situation, believe it or not, can be remedied and turned into a success story if you go into an opt in list building program.

What is an opt in list to begin with? It's a list of email addresses from people who have visited your website and agreed to sign up. Now that you have their contact details, you can send out product offers. The bigger your list, the more chances you will have in making a sale. But you might ask, why would they buy from me? And through email at that?

The answer is pretty simple. They signed up to be a member of your list because they found your website interesting enough, or at least satisfies their need for a certain type of information. Now it is your duty to provide, regularly, that kind of information. Through the use of email, you will be giving them the content they want to read. But every now and then you can send product offerings so you can earn from your list. And since these people share the same interest as you have and as with the topic of your website, they are more than likely to purchase something from you. That beats out selling a product just from a static website.