Why Use Internet Marketing?
Marketing philosophy has existed for centuries. But the performance of a marketing plan is changing every day. The most original way was to do a survey and research face to face or through a phone interview. Advertisements were only found on newspapers, magazines or flyers. After that, the innovation of media technology has diverted marketing in all aspects. We started seeing new products to be presented on TV and media posters on bus stops or on the skyscrapers. Moreover, e-advertisement seems to be more familiar to us. A pile of advertisements will pop up in almost every webpage that you enter. But what makes internet marketing the most happening issue in most global corporations?
Many companies prefer to spend their budgets on webpage designers rather than on advertisers. The main cause of this phenomenon is the cost of a websites is relatively cheaper. You may need few hundred thousand RM for a tiny corner on an advertising page. It will cost your company more than a million for an advertising contract on any channel. It is not economical and practical for companies with low costing budget.
Furthermore, internet marketing helps to ease business trades and exchange activities for consumers in every way. They can do comparison in price or purchase their interested product anytime and anywhere they want. It is not only a flexible tool for consumers but also for marketers themselves. All the statistics and data are updating minutes by minutes. All the feedbacks and comments are recorded down immediately. Therefore, they are constantly aware of the interaction between their products and the markets by simply checking the numbers of visitors and products rate.
On the other hands, it will be more time and labor saving as well. If newspaper and TV are your Advertising tools, it may take a lot more steps to know how your customers think about your product. As you need people to do paper survey and research after your advertisement came out and marketers will take at least few weeks to finish the data, it will cost more than what you expect. Meanwhile, internet marketing also creates a communicative environment for companies and their clients.
The advantages of internet marketing are so obvious at the first place. Its exposure, flexibility, accuracy generate the potential of internet marketing in every company.