Why Use Internet Marketing – The Advantages of Internet Marketing
Internet marketing is here to stay! Especially in these days of escalating costs for a brick-and-mortar business and increasing advertising costs, internet marketing shows no signs of slowing down. In fact, the number of advertising dollars on the Internet is increasing, while other advertising revenue continues to falter. There are many good reasons for this:
Your website is open for business 24 hours a day, seven days a week, 365 days a year. Even while you are sleeping your website can make sales and generate revenue. This enables your business to more than double the number of hours is available to reach new customers and fill their orders.
You will not need as many employees to deal with your online business. Most of these transactions will be strictly hands-off as far as you or your employees are concerned. You will need some type of customer service support to deal with problems that will inevitably arise, however, many orders will go through smoothly, and not require any human intervention.
Set up costs will be drastically reduced. Compared to a brick and mortar business, the cost of setting up an online business are approximately 5%. Rent for instance, may cost thousands of dollars for brick-and-mortar business, while hosting a website can be done for a few dollars a month. About all you will need to maintain for an online business is your computer.
Your location is not a factor. While the business relies heavily upon its location on the map, you’re only concerned about your website is its visibility to the search engines. Your customers will be able to find you quite easily with a few clicks of the mouse, no matter where you are. You’ll also be able to serve customers no matter where they are located
You can expect instant international exposure. While traditional brick-and-mortar businesses usually begin to serve their local area, and then expand gradually to increase their area of sales, you will be able to offering your products and services to the entire international community, as soon as you launch your site.
Your paperwork can be reduced to the bare minimum. With Internet marketing, almost all of your processes can be performed electronically. This will include your customers’ orders, your invoices, your orders from your suppliers, and almost every other transaction carried out ordinarily on paper. One computer can usually handle at all.
The above reasons certainly make a compelling case for building an online business, or even expanding an existing brick-and-mortar business to include online Internet marketing.