Why Is Internet Marketing More Effective Than Traditional Advertising?
Internet advertising is an ever-growing industry that is always changing. It is cheaper and more cost effective now than traditional advertising is because of the difference in the way customers look for information now.
The goal of any advertising campaign is to advertise your product to the people who will most likely purchase or use your product, your target audience. Your targeted audience can be reached in a variety of ways, but because of the overwhelming popularity of search engines, advertising online is the best way to make sure you reach your targeted audience.
At one time the yellow pages, or other similar phone directories, was the main way customers looked for services and businesses. At the time, the phone book was a great place to advertise. Our grandparents and parents all used the yellow pages religiously while we were growing up, but now even our parents and grandparents are online and use search engines like we do.
The newspaper has also traditionally been a good place to advertise, but now a significant number of people read the news online, so the effectiveness of newspaper advertising has dropped as well.
Junk mail, cold calls, and other annoying forms of advertisement have become a nuisance to customers, and most customers will form a negative feeling toward the business using these methods. The feeling is, “How dare you invade my space to try and sell me something!”, at least that’s how I feel when my mailbox, in box, and voice mail is filled with unsolicited advertising. Seth Godin was right on track when he formed the concept of permission marketing, which is letting the customer decide if they want to spend time reading or hearing your advertisement or sales pitch. When customers type your business or service type into a search box on their favorite search engine, they are not only giving you permission to advertise to them, they are begging for you to advertise to them!
For businesses looking for effective advertising this is good news, but what if you don’t know how to get found online? In that case, the best thing a business owner can do is contact someone specializing in online advertising or internet advertising. Rates and services vary, but there are many low cost, effective methods available.