Why is Google Offering Free Tools and Services For Online Marketers?
"Googled" is now a very common term and is done by millions of people each day. What most people do not realize is that Google offers many Internet marketing tools for free. These advertising resources can prove to be extremely valuable to any marketer who is trying to increase traffic to their website. Just because something is free does not mean it is not valuable.
Why do you think Google is giving away these free tools and services? What better way to improve your brand name then by providing helpful resources at no cost. Plus, it just makes good business sense.
Every online marketer should be taking advantage of Google's free resources.
If you do not have a Google account, then go get one. You will need an account to take advantage of these free services.
Here's a list of the 10 most valuable free Google Internet marketing resources:
1. Google Analytics
One of the most valuable marketing tools offered by Google. Find out where your site's traffic is coming from and what it does once it gets there. Google Analytics will provide vital information for improving your conversion rate and can track all the steps a visitor takes leading up to your checkout page. You can have up to three sites monitored for free.
There may be a waiting list for this extremely useful service from Google.
2. Google Sitemaps
By submitting a sitemap file to Google you can list all the pages that exist on your website, provide information about those pages such as which are most important and how often they change. You can actually take control of the first part of the crawling process, how Google finds and indexes your website.
3. Google Alerts
Get email updates of the latest Google search results based on a specific query or topic. You can use this free service to keep tabs on your competitors or to get the latest on your favorite sports teams.
4. Google Froogle / Base
It costs nothing to reach shoppers by submitting your items to Google Base so they'll be found on Google or Froogle. Froogle is a price directory and will index your website which will provide a list of your products or services to targeted customers.
If you have products that you want included in Froogle's local shopping results pages, you must use Google Base to upload these items to Froogle.
5. Google Webmaster Tools
Google's webmaster tools provide you with a free and easy way to make your site more Google-friendly. You can get Google's view of your website, and diagnose potential problems. Would you like to know how Google crawls and indexes your site? You can also learn about specific problems that Google is having with access your site and then
you can fix them!
6. Google Blogger
Blogging has become a vital key to providing quality online marketing information. No website should be without at least one RSS feed and Blog. Having a blog related to your website's topic will bring in extra traffic and targeted visitors. eBlogger is a free service that also allows you to post your blogs to your own server. Once your blog is up and running you can then submit it to Google.
7. Google Toolbar – Enterprise Version
The Google Toolbar provides powerful productivity features including easy access to Google, customized search buttons, instant search suggestions, and a pop-up blocker.
Do not forget that Google ranks every page it indexes on a scale of 0-10. Knowing the PR of your competitor's websites can be even more important then knowing the PR of your own pages. You can use the toolbar to find out the PR of every site you visit. This can be very helpful when you are looking for inbound links to your website.
8. Google and submitting your content
Submitting your content to Google is very important and will make it easier for Google to find and index your web pages. You can add your URL to the Google index, submit all types of online and offline content such as RSS feeds, and you can also submit book and video content!
9. Google AdSense
Another simple way to add web content to your website is to use Google AdSense. Google provides the AdSense code and you receive a check each month. This could be an easy way to earn extra income from your site.
Marketers can also use the AdSense system to provide them with marketing information on the keywords that they use for their website. This can keep you informed on what keywords are being bid on relating to your topic and how much is being paid for them.
AdSense also has a tracking system that you can use to keep track of all your important web pages. This is an excellent resource that you can get for free.
10. Google Writely
One of the more recent additions to Google's list of free resources is Writely. It is a full featured online writing editor with spell-check and other great features. You can also publish your content directly to your blog and you can also save files in the popular PDF format. What a great feature for marketers who are using E-books to market their products or services.
Article marketing is one of the best ways to drive traffic to your website and Writely can be a great resource for creating and publishing your articles.
Google offers many other free resources. More tools for searching the web, free software to help your computer run better, communication tools, and more.