Why Internet Marketing Strategies Are Better Than Offline Marketing
Internet business and off line business owners are finding Internet marketing is the most cost effective way to advertise a product. Here are a few thoughts on Internet marketing tactics and how to use them to promote your business.
1. In the old days products were promoted primarily through off line methods such as yellow pages or newspaper. In some markets this is still effective. You find this to be more true in rural areas where people still rely on the newspaper and Yellow Pages for local business products they need.
However even businesses in rural areas are turning to the Internet as a way to be found. The reason for this very simply is customers go online and search targeted keyword phrases.
2. This is a big key when you are putting together your Internet marketing tactics that you want to promote. Developing a very lengthy keyword list that you want to rank high for will make a difference in being found or not.
You should also be focusing on long tail keyword phrases because people enter numerous words. For example if you have a home business that targets the keyword phrase “earn money online” you will see this is a very competitive phrase.
You have a better chance to rank higher for a phrase such as “make money working on the Internet with the computer”. This long tail phrase is being searched by people who know what they are looking for and you have an chance to be there for them.
3. Focus on getting back links which can give you long term traffic. You can never do this with off line marketing, but with online marketing you can continue to benefit from your advertising long if you do it.
Another thing is when working on back links you can utilize many free traffic generation methods which will not cost you anything other than your time to create them. Article marketing with a resource box is a very good way to do this. So is blog writing and submitting to social directory sites.
4. Internet marketing tactics allow you to be more fluid in your marketing. Yellow Pages is a good example of a stagnant ad that you can not change anytime you want.
You want to be able to adapt your marketing to what is popular right now because things change so quickly online. Creating videos and running them on You Tube is a really good example of this. People are searching more via video and this type of marketing is something you could not do off line.
In summary Internet marketing tactics will continue to beat off line marketing because people use the Internet to search for things they need. This gives you the opportunity to be the one they are finding.