Why Blogging Is Important For Your Small Business
By now you’ve heard the buzz about blogging. Have you ever wondered why it is such a big deal for small business owners? A good blog provides many benefits, but here are my top three reasons to blog:
1. Google loves blogs. Search engines love content, and your blog is the easiest place to deliver fresh content that is relevant to your business. Your blog will dramatically increase your visibility on Google- which will lead directly to more traffic and more sales on your website.
2. Your blog is a great place to demonstrate your expertise- and connect with potential clients. Countless studies have shown that consumers are more likely to purchase goods and services from people they know. You might not be able to personally meet potential customers, but a well-written blog can leave them feeling like they know you. It’s an ideal place to demonstrate your expertise and let your personality shine through.
3. Blogging keeps you connected to your industry. Blogging forces you to stay up to date on developments in your area of expertise. It will keep you in the loop and allow you to be part of the conversation. In addition, potential customers who stumble upon your blog will be able to tell that you really are on the cutting edge of your industry
In short, your blog gives you the opportunity to deliver branded content to customers, potential customers and, perhaps most importantly, search engines. Your blog gives you the opportunity to demonstrate your expertise and your personality while simultaneously increasing the online visibility of your company. And not only is it a great marketing tool, but it’s very inexpensive. Depending your preferences, it’s possible to blog without spending a penny. It’s a no brainer- if you’re not blogging already, it’s time to get started!