When to Consider Strategic Internet Marketing
Conventional marketing tactics are expensive and hit-or-miss compared to strategic internet marketing, or so the traditional logic goes. The low cost and 24-hour-a-day exposure of internet marketing has many small businesses chomping at the bit to get in on the action. From PPC advertising to purchasing banner ads to building The List, everyone seems to have their fingers in the strategic internet marketing pie.
And why would not they? If it's so much cheaper than conventional marketing and it's active all day long, what's not to love? Well, there is a small problem in that only only sixty percent of Americans have internet access at all, and much of the world is a step down from that, so you're automatically missing forty percent or more of your target market right off the bat .
There's also the learning curve. If you want to do internet marketing right, you have a MASSIVE pile of information to add to your cranium. Of course, you could hire an expert, but finding one who will actually do a decent job at the premium price you're seeking can be a real challenge, and the risk of getting scammed is real.
The ideal, of course, would be an advertising agency that acted like an internet marketer, and did PPC – pay per customer – advertising. No one would dare to implement a scheme like that when they had years of conventional AND strategic internet marketing experience, though.
Exception, of course, Get Customers Guaranteed . They do that.
How, do you ask? It's simple: you promise to give the proceeds of special gift cards to the people at Get secured Customers, and they advertise your store – both online and off – and make sure that the customers they reach come in with those special gift cards to spend. Research shows that the typical gift-card customer spends 20-30% more than the face value of their gift card, which you get to pocket – and you've made a customer that will return to your business over and over again into the future.