When Affiliate Marketing Meets Video Marketing
You probably noticed on many websites and email marketing campaigns that video is being utilized to promote just about anything and everything online. This is because when video is used as a marketing tool it creates a much higher conversion rate than regular advertising.
Video gives the marketer the ability to create a relationship with the potential customer by giving the viewer an immediate and accurate offer, information or content that the potential customer can better relate to rather than just reading an email with copied content that has been used and re -used over and over.
When videos started to become popular on the Internet, the Internet Marketing scene started to change. Affiliate Marketing was not exempt, either. The noticeable mistake people were likely to make in affiliate marketing is not capturing the opt-in leads first before sending their visitors to the merchant's website. So what intelligent marketers often do is that they would have their own Squeeze Page for the visitors to opt into their list, before sending them to the website they are an affiliate for.
You probably noticed that Internet Marketing experts are now using videos on their Squeeze Pages. And smarter affiliates are also doing the same for their own, for one obvious reason:
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One of the biggest problems for many marketers, was not knowing how to create video for their advertising and marketing campaigns.
An other consideration was the cost to create a video would require an expense that was not cost effective for many internet marketers. Even if the internet marketer could create the videos, what if the affiliate program that you created the videos for had a poor conversion rate.
Thanks to the demand and popularity of video sites like YouTube, viddler, Google videos, yahoo videos and hundreds more have incorporated a platform to create and upload your videos into an easy process. These video sites also work as a social community and automatically link to many other social and video sites such as Facebook, MySpace Viddler, Metacafe. These sites robots will crawl your video and automatically list your video on their sites creating a viral effect.
They are many free sites and e-books that you can download with detailed instructions on creating a landing page to promote your offer. Some even offer a free template you can download for free.
Next create a simple 30 second video using a digital camera or cellular phone camera. Just read a short intro about your product, remember your only recording a 30 second video. Now upload and publish it to YouTube, your published YouTube video will automatically create an HTML code that you can copy and paste into your landing page.
Now your all set to start driving in traffic and increase your affiliate sales!