What to Sell Online to Make Money
What to sell online to make money is a pretty common question I get asked when discussing online business opportunities with people wanting to leave the rat race and start building an alternative income solution working from the comfort of their home. The answer is easy to give, but most people find it rather difficult to grasp and implement. Here is the short version: first and foremost discover what a large number of people really want. Then create or source a product that specifically satisfies that demand. Finally package it in an attractive offer and bring it to the marketplace.
Unfortunately this process seems to be counterintuitive for many. Generally they come up with brilliant ideas for products they believe everyone would and should buy. They invest large amounts of time and money on what they believe rather than what people really want and keep on failing disastrously over and over again. They really are the quintessential impression of Einstein’s definition of insanity, in his own words they “Keep on doing the same thing and expect different results”.
So what should you sell online to make money? In my experience, rather than rediscover the wheel or rely on guesswork, the best approach is to find out what other online businesses are already successfully selling and do what they do if you have the time and resources to produce products of the same specifications and quality. Alternatively, just find the way to source the same product and market it in exactly the same way as those successful online businesses.
It may sound unethical, but it is exactly what everyone already does, especially when selling digital products online. Think information products as an example. How many eBooks on “how to lose weight” are there in the market already? Literally thousands; they may be slightly different from one another, but they all speak to the same huge crowd of hungry buyers.
The approach I usually recommend, especially to beginners with little online marketing knowledge and experience is, to buy into an already successful online franchise business based on digital training and information products to sell online and start making money. Everyone knows that knowledge is power and in today’s world accessing relevant information, learning new and keeping previously acquired skills current is extremely important and in high demand.
Add a proven marketing system with outstanding products already sourced and ready to sell and you have a winner. Even better if the franchise business is based on a one time purchase figure and does not charge recurring fees. And what if the franchise reseller rights were also included and you could immediately become the “franchisor” rather than just be a franchisee? If you do not know what a “franchisor” is or does here is an excerpt from the Business Dictionary: “The franchisor gives the right to the franchisee to run the franchise, in return for an agreed-upon fee”.
Then you would have not just a product, but a complete, proven and very attractive business opportunity to sell online to a huge crowd of buyers constantly looking for one. You would give them what they want, brilliantly solve their problem, become their hero and make lots of money in the process.