What is Internet Marketing of Tourism Products?
Tourism is an easily understandable term for most people. But the phrase internet marketing of tourism products may seem to appear fresh up until now. In layman’s term, the marketing of tourism products is basically what a travel agency does: book flights, schedule overseas trips, help in processing passport and other travel documents, and ensure that all clients will have a wonderful vacation ahead of them.
Because the internet is becoming the medium of transaction for many businesses nowadays, even tourism centers and travel agencies can now be found online. A simple Google search of the term ‘travel agencies’ will point people to different travel agency websites on the internet. Also, this is a preferable form of inquiring about travel and tour packages when people are just starting out in the search for the perfect agency that will handle their vacation. People can anonymously view the prices for domestic and overseas trips and compare one travel agency. A person can do these and more without facing the intimidating feel of travel agencies or the travel agents themselves.
Furthermore, the internet can also provide additional information about the tourist destination that people want to know more about. For example, a person who inquires in an online travel agency will be able to get links on reviews about Croatia. This small island paradise is not readily advertised by travel agencies because it is largely unknown to tourists. But internet marketing of tourism products enables even the smallest countries to advertise themselves freely in the internet.
Another thing that must be remembered in here is that this medium is also able to target more people compared to setting up brick and mortar offices. Setting up such a business in an urban, highly populated place does not differ much if it was placed in the suburbs since only people with the intention to travel will most likely enter the offices. But if it is transformed into an internet campaign then people will find it more accessible and will find time to browse tourist packages even with no apparent intention of taking a vacation.
Advertising campaigns in the internet about tourism products is also much simpler and more widespread. Tweet about soon-to-expire airline tickets, promos, discounted flights or free hotel accommodations. People love to be updated about the things they are interested in. And that is the catch word there: interest. In order to differentiate your marketing strategy to spam-worthy tweets and e-mails, find out if the people you are sending information to are really interested in the products and services that are offered by the company where you work.
Internet marketing of tourism products is largely dependent on the rates that are offered by the travel agency. Find out which time of the year is the best time to fly to an overseas country. Also, ask the hotel if they have free breakfast or other freebies. Clients, even though they are travelers, still want to save up money while they are on a vacation-in order to save up for another one in the next few months that will pass.