What Is CPA Marketing?
CPA marketing stands for cost per action marketing. It is one of the most basic methods for Internet Marketers to make money online. For many years this has been a hybrid of affiliate marketing that the “big boys” of the internet marketing industry have been keeping quiet about. It has never really been a secret but new internet marketers that discover affiliate marketing usually venture into ClickBank products first. Whereas the more experienced players are playing on an entirely different field.
How to Benefit from CPA Marketing?
How CPA marketing works is that you will earn money based on the completion of a specific action. This action could be as simple as filling up your name and email address, or getting someone to sign up for a free trial. Many CPA networks involve market segments where customers are required minimal effort to get what they need. Thus the beauty of CPA is that you could be paid for doing something that requires much less effort than closing a sale.
Isn’t it great that you can spend the same effort sending traffic to an affiliate link and earn without have to convert a sale? What you are effectively doing is earn more money for doing less work! The amount of money that you can earn depends on how difficult it is to convert traffic into actions. Typically, vendors pay more for more difficult fields to be filled. For example, you will expect a vendor to pay more for having a customer submit a credit card number than for submitting an email address. What you need to concentrate on is your job of direct traffic to the site and making money from each person who opts in. CPA marketing sounds simple enough and may seem easy to do. Yet it is often a rocky path for beginner internet marketers who are unfamiliar with this form of marketing.
Can you profit from CPA Marketing?
Because of CPA’s high potential profitability, there is also a lot of competition. Beginners will find it difficult to compete with the other more seasoned affiliates who knows just exactly what they are doing. Being a super affiliate takes planning and research to decide on which type of affiliate product to promote. Lead prices will differ across the board depending on how much the vendor believes the potential opt-in customer is worth in the long run. In addition, many who are into CPA use pay-per-click to drive traffic to the vendor.
How much you can earn will depend on how well the chosen product converts and how much it costs per click for you to bring traffic to your vendor. In other words it is a very important step for you to estimate your return on investment for each click in respect to your CPA earnings.