Web Video Tips for Doctors
Medical web videos on a doctor's or a dentist's website can be an invaluable tool to increase web visitors and to attract potential new patients.
Your video should be between 60 seconds to 2 minutes. Why the latitude in time? Some specialists want to show a lot of before and after photos. But, you will be surprised how one minute can hit the salient points, verbally and visually.
Start by making a complete list of your specialties, patient benefits, background, credentials, rewards, staff support, and even a short empathetic doctor-patient story. Next, go through your list and cull the most fascinating, relevant facets to include in your web video.
Create a series of smooth, logical transitions to get from one point to another. A few points to remember: Make sure to translate technical jargon into facile concepts. Note that many web surfers have very limited attention spans. Stick with interesting, pertinent material.
You may want to put together a rough draft and let it sit for a day. The reply may make it easier to edit. Many writers like to print out script pages. Reading your words on paper can give a different perspective.
Once you are satisfied with your script, underline salient words that drive home each point. Print out your script on double-spaced, typed pages. You may want to cut each printed sheet in half. The 5 by by 8 inch inch size is easier to glance at during your rehearsals.
Sit or stand in front of a full-length mirror, so you can observe yourself while you rehearse. Do a first reading of your script, looking up at the mirror as much as you can. Repeat until you have a feeling for the pacing and the hot buttons. A subtitle tip of your head, a slight hand motion, and / or a change in timbre can emphasize key words. You can also ask for staff members and relatives' opinions, but take each with a grain of salt. Only a completely objective critique is going to be of value.
You probably can remember your key points for a short 60-second video. If you find your eyes drifting away from the camera to your typed script, consider using a Tele-Prompter type device. The magic of these script readers is that you can look serenely into the lens and see your words scrolling down at just the right speed. You do not want your eye movements to resemble windshield wipers, darting back and forth from script cards to camera.
There are other techniques to keep your video segment fresh and appealing, including running part of your voice narration over separate video sequences of your various office activities and patient interactions. A separate article will explain the process.