Viral E-Mail Marketing Campaigns
Creating a viral e-mail marketing campaign can be one of the easiest and cheapest marketing campaigns for your business. By creating a viral e-mail marketing campaign, you are essentially getting others to market your products and services for you. This is one of the cheapest forms of advertising because you are basically telling other’s of your products and services and then they are telling other’s the same message. Your not spending any money on advertising costs, but your message is still getting placed out into the market.
There are several benefits to using an effective viral e-mail marketing campaign. One such benefit would be that anyone can set up numerous free e-mail accounts. The two most popular being gmail and hotmail. Once you have these accounts set up then all you need to do is start sending out well worded and well targeted to individuals who may have an interest in your product or service. You need to be extremely careful when sending out these e-mails. You don’t want to send out e-mails to people that have no interest in your products or services as this is considered spam.
To avoid spam in your viral e-mail marketing campaigns you can use a method of opting out. What this method entails is giving the e-mail recipient the choice as to whether they will like to continue to receive e-mails from you. You give them the choice of signing up for future correspondence. If they choose to opt out, then you discontinue sending them e-mails. If they opt out then they probably aren’t the right target audience for your product or service and you concentrate your efforts elsewhere.
It’s always best to start out small and then continue to build up your loyalty list. Once you have a certain number of subscribers that are interested in your products or services, you can then branch out by asking your subscribers to forward you e-mails with your message and links in it. If your subscribers are loyal, they will be more apt to do this for you which could possibly bring in more subscribers for more profits.
So although there are many viral marketing campaigns that a person could engage in, a well placed and targeted viral e-mail marketing campaign can be crucial for any business. The more professional the campaign, the more the general public is going to be interested in what you have to say and what you have to sell.