Video Marketing Myths – No Excuses Start Video Marketing Now
Video marketing in many respects now is replacing the long sales letter if you want to compete you need to be exploiting the power of video right now and discipline yourself to implement a comprehensive video marketing plan today.
Here are some of the excuses people have when it comes to using video in their businesses. “There are so many file formats only a fraction of my audience will be able to view my video content.” or “it won’t be viewable due to bandwidth issues.” Wrong not any more, many formats are widely viewable now and have been for a few years in particular.flv or.mov (quicktime H.264) and HTML 5 in the near future I believe will allow complete accessibility, also broadband expansion has exploded worldwide.
“It’s too expensive…” is often used as an excuse, no not anymore what used to cost hundreds of thousands of dollars now will cost only a few hundred dollars or less. You will likely have a lot of the necessary equipment e.g. a Mac or PC, hard drives, screen capture software which believe it or not you can get for free, I think there is still a version of Camtasia 3.0 and certainly a version of CamStudio on the PC you can download and use at no cost. You can edit and maybe add text, an URL and, or a call to action using windows movie maker which comes bundled with every PC or if you’re on a Mac you can use iMovie.
“I’m worried about facing the camera…” maybe you think you’re not photogenic or something, bizarre how this doesn’t stop you from walking out of the door everyday and meeting people, why should the web be any different. It really doesn’t matter, trust me if you want to get people to know like and trust you, what better way than video, you’re meeting people face to face! They say that 80% of communication is visual or non verbal if you’re faking it people can tell, if you’re genuine, knowledgeable and passionate about providing true value to your potential customers, people can also tell. What better way is there to get people to know, like and trust you, than video…
Having said that some of you may want to take things a step at a time, video that you can implement, that you’ll have no excuses to shy away from, will be in the screen capture format, where you can demonstrate your tips, techniques, products or services on your desktop recorded with your voice, these can be very effective in the tutorial format especially. Go on be bold… you can actually add a head and shoulders shot of you narrating the screen capture too, remember know, like and trust, you’ve nothing to hide;-) Take action!