Video Marketing 101 – Internet Marketing Strategies
One of the most powerful internet marketing strategies out there which can also be free or low cost is through videos (ie, YouTube). You can create a video with a webcam, a handheld video camera and even some cell phones and then upload it to your computer, edit and produce it with software that comes standard with most computers then upload it onto the internet for the world to see with a free YouTube account.
Some of the more effective videos are "How-to" videos, where you show someone through a screen-captured video screen-by-screen how to do something on their computer, for example. These kinds of videos help to brand you as an expert, establish your credibility and help you start a following. (Also known as Camtasia videos)
Another form of video is a video log (or vlog) where you basically just post a video journal on a regular basis with inspirational, motivational, instructional videos, etc along topics related to your business (and target market).
Remember your goal with these internet marketing strategies is to capture the curiosity of your prospects and get them to take action (like opting in to your list by filling out your form) so you can continue to market to them down the road, to build rapport with them so ever they will buy from you (this is how you monetize your list). You do this by providing value, information or content that your potential prospects can benefit from.
Video can be up to 6 times more effective than any other medium so it's definitely one of the internet marketing strategies you want to incorporate into your overall marketing plan at some point or another. If you choose video marketing as one of your primary marketing methods, there is also incredible software available that will allow you to essentially duplicate your videos around the internet in different formats and version and on different sites (YouTube is only ONE of the online video sites out there).
Traffic Geyser is one such software program that will allow you to blast your one video out to hundreds of sites and multiple times (scheduled out into the future automatically). It's a very special and powerful piece of software and you can test it out with their 30 day trial by visiting the Traffic Geyser website at http://www.trafficgeyser.com
Another way to use videos is to create promotional videos that are created simply to promote your website or other content (like an article). You simply make a 30 second to one-minute video and then in the description area you list the URL (link to whatever you want to promote) that you want your viewers to visit. This directs traffic to that content or website in a couple of ways: first from the people who actually view that video and then go to your site based on what you said in the video, and second, the Google bots will see that your video, listed on the 3rd most popular site on the internet, is linking to your content and will there ever rank the content you are pointing your video to higher.