Video Email Marketing – Increase Your Business Marketing Tools
Video email is one of the many ways to market your business. Both businesses that are a brick and mortar and E-commerce can take advantage of this marketing tool. Videos are an innovative way to communicate effectively and more personally with your business acquaints as well as your present and future clients. Statistics from one of the video email program reported 700 million email users are sending over 30 billion emails every day (research did not support nor invalidate this statistic). It is important to understand the CAN-SPAM Act, as well as Fair use relating to music and your video email marketing. Take advantage of your creativity and try using this tool with your business marketing.
Reasons to use video email marketing services:
- Ease of Use
- Automatic Reporting
- Instant email notification
- Video email will build brand loyalty
- Increase customer relations and retention
- Reduce advertising costs
- Qualify sales leads and increase response rates.
Whether you choose to incorporate digital pictures, or video is a personal choice. I have used a digital camera that has the option to shoot video (check with the camera manufacturer for more info). It is possible to add music in the video and reliably easy to do. Instead of plain email, show and tell your clients what is new with your company, comprise pictures of recent special events, advertise specials or thank them for their business. I have used Windows Movie Maker to incorporate pictures with text, transitions and sound as well as edit and subscribed to a service which streamed video. I am told that Adobe has a great video editing software but I do not have evidence to support this claim. How you choose to incorporate video email is totally up to your imagination.
With regard to using music within your video email, it is important to mention Fair use. Because the Fair use doctrine in United States copyright law is almost impossible to interpret without a lawyer present, I recommend paying a royalty fee because paying a royalty fee may be much less expensive than having a potential copyright suit threaten the publication of a completed work. I searched Fair use and found a reasonable amount of information relating to the Fair use on wikipedia.org but to really understand it thouroughly I think I will go to law school.
With respect to email, It is important to mention that anyone using doing business be aware of and understand the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act). The Act outlines the requirements for commercial emailers and includes the penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives the consumer the right to ask emailers to quit sending them spam. The entire CAN-SPAM Act is available in pdf format, as well as printable and may be emailed form the Federal Trading Commission website which is easily found by searching using the keyword CAN-SPAM Act.
Video email is a fun way to market your information, ideas and products to your current and prospective clients. It can also be used for personal use to send announcements to friends and relatives. There are a variety of video email services to choose from including Talk Fusion, CoVideo, Benchmarkrichmedia, and a host of others offering similar services and many offer a free trial period. As the popularity of this marketing tool increases, more products are sure to surface. Why not get creative and have fun while marketing your business and try video email marketing.