Using Autoresponders For List Building and Management
When you start using list building to boost your sales conversion rates, you will have great results. If you do your job right, your list will grow rapidly. At first it may be okay to work with your own email provider and a simple database. But as your list grows you will definitely need something more automated.
This is why there are autoresponders available. Once of the best ones is Aweber, which is also one of the least expensive subscription services. The autoresponder allows you to create forms that you can use on your website to collect information from your visitors, which is automatically added to your list online in your account.
The subscriber will receive a confirmation email, which you design. Once they have confirmed, you can have the autoresponder automatically send them whatever was promised to them as a new subscriber. You can also start them on a staggered email marketing campaign that will further introduce them to your company.
Email marketing campaigns are a series of emails that are sent out on a scheduled basis to your list members. They can be scheduled based on how many days your member has been a subscriber, or they can be scheduled by date. You can also use your autoresponder to send out broadcast emails for promotions and sales.
If someone decides to opt out of your list, you don’t have to search through your database to remove them. Instead, your autoresponder will automatically stop sending them emails, and their contact information will reflect that they have unsubscribed. The autoresponder also automatically updates profiles to reflect bouncing email addresses or contacts for which there is no current campaign.