Using Affiliate Tools to Improve Your Conversions
The Product Converts, Now You Need The Tools
It's a good feeling when you find a product you believe in. Knowing that a product will sell, if you promote it right, will give a marketer some extra motivation to stick with the program. So the next step, is getting the product in front of some traffic. But you are going to need some tools. And each product needs its own special set of tools. Different products, and different markets depend on unique marketing tools for ultimate conversion.
As an affiliate, we depend on merchants to provide certain tools that make selling there product easier. And a successful merchant also knows what it takes to generate sales. Combine these two factors, and you will have a merchant that knows what it takes to help their affiliates succeed.
Some tools that the merchant should provide are, but are not limited to:
1. List of targeted keywords
2. Proven sales materials, including ads, emails, banners, and product images
3. Product data feeds- datafeed is a catalog of the merchants products, that the affiliate can use to set up there own 'storefront'
Those are the basic tools that you can usually find, either at the original sales page, (check the bottom of the page), or at a specialized affiliate web page. Dont worry a good merchant will want you to have these tools at your disposal.
But there are a couple of tools that you should already have. Remember, its your business as well, so investing in the right tools is a good idea. A couple things you should have are a Link Cloaker and a Link Tracker.
Link Cloaker – Simply turns your long, ugly, affiliate link into a shorter, better looking link. This way, people cant recognize the link as an affiliate link and bypass it, which will cost you sales.
Link Tracker – Use the link tracker to keep track of which advertising methods are working the best. Click Bank will offer you the option of adding a code at the end of your affiliate links. For instance, if you are showing an ad for your affiliate product on a forum in your Signature, you could add "fm" at the end of the link you place on the forum. The same goes for if you are doing PPC. You can use a separate track link for each ad. Then you will know which ads are converting to sales.
One of the most important techniques we do as marketers, is TRACK. Track everything possible. If you do not, you will, unintentionally waste a lot of money on strategies that are not working, just because you did not know.
These are the tools that affiliates need to be successful. You can find an effective use for everyone of these tools. Not to mention, using things like banners and product images on your sites and blogs, increase your product visibility, while giving you a professional look.
Extra – Its also a good idea to use a planner or something that keeps track of your projects and affiliate links. I use my word pad for everything. Its really easy to just pull it up real quick and add things like codes, passwords, receipts, and anything else that you would not want to lose or forget. So make sure you use the tools, they raise conversions, and they might even save you some time as well.