Top of the List: Poor Internet Marketing Habits
Many have tried, and many have failed in their internet marketing attempts. Although the monetary cost for this strategy is not the high, but the mere fact that the business is missing on a lot of sales opportunity can be considered as the great loss. Let's check out some of the
- Building a website without proper keyword research – some business owners are simply not a fan of keywords. They believe in the potential of their website as their sole marketing tool. However, the realm of internet marketing is very competitive, that it is highly impractical to settle for less or mediocre. Having an extensive keyword research will definitely boost up the organic traffic of the site attracting more visitors and potential sales.
- Spiders can severely follow your site – the main culprit for this event are external links that may be hard for spiders to crawl. Most websites are too complicated that it loses its purpose of getting substantive visits.
- Failure to analyze lead source – at times, business owners get too preoccupied attending to sales that they fail to look at their marketing progress. Every lead gathered through the can already provide the marketer a good idea on what they might be doing right or wrong. The leads are substantial sources of how to improve the current marketing strategy, that's why they should be properly considered and analyzed.
- Lack of Enticing Offers – granted that the website is really well optimized, you've done the most extensive keyword research you've ever done, but once the visitors reach your landing page, they find nothing appealing. It is important to explicitly introduce to the potential customers what your business has to offer through the website. A powerful tagline and updated promos will do the trick.