Top Internet Marketing Firms: What Services Do They Offer?
Internet marketing is a broad discipline that focuses on improving online sales. Top Internet marketing strategies can also generate results for non-profit entities, but their primary application is to the sale of goods and services. Firms that provide Internet marketing help companies attract millions of customers who could not be reached through physical stores, helping them expand their sales territory without adding additional locations.
What services does an Internet marketing firm offer?
Different firms offer different services. But the best firms offer a range of services that enhance each other’s efficacy, dramatically improving sales results. Six critical services offered by top Internet marketing firms are:
Search engine marketing
Search engine marketing (SEM) uses various strategies to increase a company’s web presence, and therefore its online sales. Four of these strategies are: search engine optimization (SEO), article marketing, webmercials, and blogging. Without SEM, companies can’t compete against companies that do use SEM. When SEM is correctly executed, even the smallest sellers can compete with the biggest ones.
Sales Conversion Consulting
Sales conversion consulting is exactly what it sounds like: consulting with companies to improve their online sales conversion ratio. Sales conversion consulting focuses on three things: understanding a company’s competition, understanding its target audience, and identifying the keywords its target audience uses to search for products or services. Once these elements are properly understood, companies can experience a dramatic increase in online sales.
Online Video Production
Web research shows that websites that feature videos can experience up to 30% more sales than websites that don’t have videos. In addition to educating customers about company values, top product or service features, and special deals, online videos also reach customers who would rather receive information from video clips than text. From corporate spokesperson videos to testimonial videos that feature real customers, video for websites is an excellent Internet marketing strategy for increasing sales. Some firms that offer video production have their own video team and production facility.
Web research shows that almost 50% of search engine traffic goes to Pay-Per-Click (PPC) advertising links, the first links that appear in search results. When companies embark on a professional PPC campaign, they do more than achieve a top page ranking; they also draw in search engine traffic that could otherwise go to their competitors.
Website development and redesign is an important part of increasing sales conversion. In many cases, companies have websites whose layout, design elements, and information aren’t SEO or sales friendly. An Internet marketing firm can resolve these issues and create a website that improves the performance of the web traffic for a company.
Social Media Marketing
Companies that don’t take advantage of top social mediums such as facebook.com, youtube.com, and twitter.com are missing out on valuable opportunities to increase awareness of their products or services, and draw in more web traffic. Internet marketing firms help companies maximize their presence in these mediums by developing strategic videos, conducting social media optimization where applicable, and educating about strategies for advertising through Internet social mediums.