Top Affiliate Marketing Tips – Tangible and Intangible Benefits to Your Offer
It has been said by many super affiliate marketers and internet business experts that people shopping online do not buy products, they buy solutions. With this said, covering both the tangible and intangible benefits to your offer in your ad copy is a crucial step to converting prospects into customers.
Below is a simple checklist that you can use when addressing the benefits and solutions your product offers.
– Tell customers how much better they will feel when they have the solution (your product)
– Tell customers how easy it is to implement the solution (your product)
– Tell customers how easy and inexpensive your solution (your product) is compared to the customer trying to solve their problem alone.
– Tell customers how safety, confidence and satisfaction are built into the solution (your product)
– Tell customers how the purchase of this solution (your product) may solve additional problems, as well as prevent existing ones from worsening or new ones from developing.
Let’s look at each of these items in a little more detail. First, tell the customers how much better they will feel when they have your solution. This helps to build trust with the customer right away. The customer wants to feel better and they want to solve their problem. By telling them how much better they are going to feel once they buy your solution, the customer will be more calm, ready to hit that order button and less likely to have buyers remorse. Second, tell the customer how easy it is to implement the solution. The easier a solution is to implement, the better chance you have for a sale. Be sure to show specific examples if possible. Third, tell customers how easy and inexpensive your solution is compared to the customer trying to solve the problem alone. Many customers will try and solve their problem first by themselves. When they fail, they will likely be a bit frustrated.
By telling the customer why your solution is going to make things easier for them, you will break down their fear of having the same problem they are already facing after spending money on a solution. Fourth, tell customers how safety, confidence and satisfaction are built into the solution. Ideally, you want to market a product that has a 100% money back guarantee. This helps again to build trust with the customer so if they are not satisfied, they can get their money back. Also, if possible you should include product testimonials and preferably review the product yourself before marketing it to others. Last, tell customers how the purchase of this solution may solve additional problems, as well as prevent preexisting ones from worsening or new ones from developing. This is like a free bonus to your solution and customers will see great value to your product if it cannot only solve their current problem, but also solve another related or future problem. It’s like a 100% guaranteed sale.
Thank you very much for taking the time to ready my article on tangible and intangible benefits to your offer for affiliate marketers. I hope that you will take these tips and put them to good use in your own internet business.