Top 7 Tips When Developing A Marketing Plan for a Mobile Detailing Business
Indeed, most people that operate and run a mobile detailing company don’t do a whole lot of advertising and marketing. This is because most of their customers come from a referral basis, from word-of-mouth advertising. Still, it does make sense to do a little bit of advertising, even if you have a small yellow page ad, or a one line listing in the Yellow Pages.
Most of the smaller operators that run auto detailing businesses have flyers and business cards, and some of them have signage on their vehicle, or a magnetic sign which they slap on the side, when they hook up their auto detailing trailer and go out to work for the day. Sure, all of that will work. However, perhaps it’s time that you took your auto detailing company to a higher level. Maybe you need a solid marketing plan.
Okay so, let’s talk about some tips that you should consider when developing a marketing plan for your auto detail company;
1. Decide on a Budget
2. Have a Website Strategy
3. Have Memorable Cards and Flyers
4. Trade for Mass Media Advertising at Radio Station
5. Set-up a Rewards Program and Customer Referral Bonus
6. Build Detailing Customer Routes at Large Corporations in Area
7. Consider the Overall Branding and Image with Signage, Shirts, and Logos
Yes, you need to decide on a budget, that is to say how much money you wish to spend. And don’t forget even if you have a website, and that is a good chunk of your advertising and marketing, it still costs money. It also pays to have very nice business cards, and flyers which people will remember, and save. If they just crumple them up and throw them away, what good is it? I recommend that you print flyers in bright colors, but not fluorescent. Further, I recommend that you put them on card stock not just regular paper.
You’d also be surprised to learn that you can go down to the local radio station, and detail a few cars in trade for radio advertising. Also, you can do some radio ads, and give away a free auto detail for the 15th caller at their home or office, and therefore you will get your name announced on the radio. This is good for business.
Now then, since most of your business does come from word-of-mouth advertising, and we all know that’s true, you should have some sort of a way to thank your customers for referring their friends, and you should ask for referrals, especially when doing office building washing, as you need to get into the large corporations in your area for weekly washing services.
Finally, it’s important that your signage on your vehicle, your shirts in uniforms, and your logo all match your website, and if you do all that, you’ll have a solid marketing plan which will work well in any area. Indeed I hope you will please consider all this and think on it. Email me for other ideas if you’d like.