Top 5 Email Marketing Tips For Non-Profit Fundraising
Funds are the lifeblood of any non-profit organization. Without funds, no non-profit can achieve its goal however noble its objective may be. So, it’s crucial to have a solid non-profit fundraising plan in place, especially in this time of economic turmoil. Organizing a charity event is one of the most popular ways to raise funds. But, arranging events alone would not give the expected results, unless you spend some dedicated time in promoting the event. Non-profits around the world are looking for cheaper, faster, and easier ways to create buzz around their events, and email marketing or direct mail marketing tops the event marketing technique list.
Managing email lists, paperworks, content is not really an easy task, and requires continued supervision to get the desired outcome. Here are the top 5 email marketing tips for maximum ROI that would help your organization to propel its objective further.
1. Creating a specific landing page– Many a time, non-profits send out emails giving a link back to their main website or the website home page. That might create confusion amongst readers, as they are looking for specific piece of information. It is therefore suggested that a concise landing page with crisp message that should have a ‘form’ and ‘donate now’ button to capture leads instantly and process payments should be created.If the email message is about ‘new year fundraising’, the targeted landing page should explain that cause further.
2. Segmentation– You should stop blasting mails to all in the contact list. Segmentation is required to send relevant messages to targeted leads, and to comply with ‘permission based marketing’. You need to zero down the final list, and then create specific messages accordingly to persuade them to donate. Blasting mails to everyone might lead to unsubscription and blockage.
3. Consistency– Consistency is the key to get the best out of an email marketing campaign. Non-profits are strapped for time and resource, but consistent communication with donors will open the door for more funds. You can create an ’email calendar’ to create campaigns, at least once a month. Planning in advance helps to select the target audience, develop relevant messages, effective content, and track results accordingly. Do not only send emails related to ‘fundraising’ as that might do more harm than good. A monthly newsletter is a great idea which would inspire and motivate your readers to know more about your cause and donate towards it. Consistently sending emails to your constituents would help to build relationships that may possibly lead to a significant increase in donations, advocacy and support.
4. Social media integration– It’s a good idea to create social media platforms for your non-profit, especially on Facebook and Twitter. It would help to connect with your supporters and engage them in meaningful conversions. Your motto should always be to increase the supporter base on your Facebook and Twitter pages, and a great way to do that is to make your social identities visible on email campaigns. Every person receiving the email might like your social accounts, thus, strengthen your social presence and effectiveness.
5. Online email platform– Gone are the days of manual spreadsheets and list building. Organizers around the world are using non-profit event management software that has facilitated sending of bulk emails in just a few clicks.
Spearhead your non-profit fundraising objectives this holiday season with more funds and support than ever.