Top 3 Questions Small Business Owners Have About Search Engine Marketing
Do people Really Search for local services online?
Can I afford to get traffic from the internet?
Is there anyway to do it if I am not a "computer guy?
Some of my clients – ask " Do people really search for local services online ?". One of the ways you can learn if people search for that item is to go to the free Wordtracker Keyword Research tool. Wordtracker uses dealswith dogpile and metacrawler to give an approximate amount of searches for each keyword. Often times people are surprised how many people search for their product a day.
" Can I afford to get traffic from the internet? " The answer really depends on the industry. Local search is very underutilized by businesses – especially service businesses. I talked to a sales rep at Yodle.com – and he showed me a client of theirs – an accountant who was getting new business for under $ 50 each sale. Considering that an average accountant charges at least $ 150 an hour, and each client takes 3-5 hours a year, they are building a business very cheaply.
" Is there anyway to do it if I am not a" computer guy "? " Many people are not comfortable with the Internet and are overwhelmed by the time commitment. Is there any way to shorten the learning curve – or hire someone cheaply. This may be one of the harder questions to answer. Most good Search Marketers do not want to deal for under $ 1,000 a month – it's just not worth their time.
There are a couple of options available to any business owner even if they are not savvy.
1) Start your own website, and publish content there at least once a month. If you do not know how to buy a domain name even- build a blog builder – like Typepad, or wordpress, and sign up for a free account. This will allow you to slowly get used to creating content online.
2) Sign up with Ingenio.com – they have pay per call, you do not even need a website
3) If you have a budget of $ 600 or more, there are a number of small business search services Yodle.com, Reachlocal.com, or ebrandz.com. They each have different pay structures, and options
In short, there is no reason that you should not explore online marketing for growing your business. If you are web savvy, and can do it yourself, you can learn it yourself, and build the business yourself – even if you do not have money. Even if you have only a couple of hundred of dollars a month to spend on getting clients, you can still start growing your business, and you'll soon see that you have more money to spare to spend on online marketing.