Tips For Your 2008 Marketing Plan
So here we are at the beginning of 2008. Have you taken a look at how well your online endeavors have worked for you? Have you thought about what you can do differently that can increase your online exposure for 2008? Have you developed your 2008 online marketing plan? These are all great questions to ask yourself as you move right into 2008.
Let’s take a look at some tips that you can incorporate in your marketing plan for 2008:
Search Engine Submission
It’s a good idea to make sure your website can be found in the major search engines. Competition is stiff so it’s very important that you have the appropriate meta tags in the heading of your website to ensure the search engines index your website properly. In addition to submitting your website to search engines, you should also consider Pay Per Click (PPC) campaigns. This type of marketing will greatly increase your chances of being found in the search engines. If you don’t know much about PPC campaigns, don’t worry, we can help you out with that.
Adequate Customer Service
You can have all the traffic in the world to your website. However, if your customer service is poor you will not convert very many visitors into customers. It’s a good idea to have an excellent customer relationship manager (CRM) to manage your customers and prospects. It is also very important to stay in touch with your customers. The worst thing you can do is make sale from someone and they never hear from you again. This is a part of good customer service. Developing a monthly newsletter would be an excellent way of keeping in contact with your customers and prospects. There are several email marketing software packages available on the web.
This goes right along with customer service. You would need use a CRM to implement such an important part of your marketing plan. You should keep track of all the orders placed by your customers as well as abandoned shopping carts by your prospects. You can then use this information to send targeted marketing pieces, via e-mail or snail mail, that directly relates to the interests of your customers. This is a very intricate part of running your online business. Your best customers are the ones you satisfied in the past.
These are just a few tips you can use to assist you with developing your online marketing plan for 2008.
For more tips on running an online business, see Doing Business Online
To your online success,
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