Tips for Writing the Perfect Subject Line of a Marketing Email
In today’s era of stiff competition, e-mail marketing plays a major role in attracting traffic and informing existing & potential customers about the latest news, trends, & bargains. However, an average Internet user receives a bunch of marketing mails every day. The challenge for any organization is to make sure that its letter stands out from the hundreds of mails lying in the inbox of the recipient. Marketing honchos say that the subject line plays a key role in ensuring that the mail is viewed by the target audience. Listed below are a few guidelines that would help in crafting a catchy & an impressive title of an email:
Limited Word Count
Experts suggest that one should preferably use a maximum of 40 characters in the subject line. This would include spaces as well as the primary keywords. One should remember that email recipients are bombarded with a host of mails in their inbox, and they do not have the time & patience to read all of them. Most of the recipients would tend to focus on only the first 3-4 words in the subject line. Further, several email inboxes would display only the first few characters on the screen, and the rest of the sentence would be viewed once the mail is opened in full. Hence, it is imperative that one drafts an interesting title of the mail that would instantly compel the recipient to open the letter.
Focus on the Key Point
One should also try to craft the subject line on the basis of the overall objective of the letter. The trick is to first arrive at a decision as to what action one wants its readers to take, followed by the creation of the title of the letter.
Making good use of the ‘From’ line
While drafting mails to customers, one may briefly mention the name of the organization and its activities in the ‘From’ line. Once mentioned here, one should not repeat the name of the enterprise in the subject line.
One should also ensure that the subject line provides a call to action, and creates a sense of urgency or scarcity. This is applicable particularly in cases of marketing communications, when one wants to instantly grab the attention of its potential customers.
One should always remember that for all marketing communications, the subject line does not act as a selling tool. In fact, it is only a mechanism to intrigue the recipient to open the letter for viewing the actual sales message. For more tips & advise on this domain, one may avail the services of a reputed PR agency specializing in online marketing services.