Tips For Purchasing a Marketing List of Accountants
You may have several concerns about buying a list of accountants. Maybe you have looked into buying a list before but found that it was too expensive. It’s true that prices for lists of accountants can vary from as little as $4 per thousand to more than $40 per thousand. The reason for the big variance in pricing lies in the level of targeting that a list provider offers. A very specific, targeted list that has email & direct mail addresses, telephone and fax numbers will often be more costly.
There are several things to consider before buying a marketing list:
1. Mailing address validation. Most marketing list providers subscribe to The United States Postal Service National Change of Address (“NCOA”) database. This database tracks the whereabouts of the more than 4 million businesses that relocate every year. Ensuring that your list is NCOA validated will help reduce the volume of returned mail from your marketing program.
2. Check the data fields for required information. Depending on your product or service, it may be important to know if the accountants on your list are a Certified Public Accountants (“CPA”), an Enrolled Agents (“EA”) which signifies specialization with taxation as they are appointed by the IRS, or if they are a Certified Fraud Examiner (“CFE”).
3. List cost and ownership. Some marketing list providers rent their email lists while others sell their marketing lists. The benefit of purchasing list of accountants is that you will own the data and you will be able to market to it as often as needed. Often, rented lists are more costly largely because these are the highly targeted lists.
Regardless of whether you buy or rent a list, it is important for you to test your marketing piece before you engage in a full scale marketing promotion. It is also important to ensure that you have the proper metrics in place so you can track the results of any marketing program.
A marketing list of accountants can provide a significant value to your business particularly if you know the lifetime value of your customers. Often, the cost of a list can be recovered by adding just a few new customers. Be sure that you know the lifetime value of your customer to help you make the right marketing list purchase decision.