Tips for Marketing Plastic Surgery
As a plastic surgeon, marketing probably isn’t your specialty. You’re focused on taking care of the business end of the practice–but you don’t get to work on the business end if you don’t have people coming through the door. To help improve your practice, try these plastic surgery marketing tips.
Get patient testimonials
Your best marketing will be done through patients who are satisfied customers. This is particularly effective if you specialize in a niche market or are hoping to gain more business in a particular area. Do an excellent job on reconstructive surgery following an accident? Provide a patient with the breasts she’s always dreamed of? Those are the reviews that you want to highlight. Having trouble getting your patients to write the sterling testimonials that you can’t wait to post on your website or social media account? Try some of these strategies for getting your patients to produce the testimonials you need. Remember that video reviews or reviews that include photographs are particularly valuable in the case of plastic surgery.
Design your website carefully.
While we go into more depth on that subject here, there are a few things that you want to make sure of up front. First, make sure that you’re optimizing yourself for the right search terms. While “plastic surgeons” will certainly bring you plenty of traffic, “plastic surgeons in the [nearest large city] area” will be more likely to draw in traffic that is actually looking for a plastic surgeon in your geographic area. Next, keep producing content for your website. This doesn’t just increase your odds of being recognized by a search engine when someone in your area inputs the right keywords. It also provides your customers with a sense of security as they acknowledge you as an expert in your field.
Don’t forget traditional marketing.
Interact with other physicians in your area. Provide their offices and the local hospitals with brochures displaying what you can do. Put your name and your successes out there to encourage people to come to you when they need plastic surgery. If you really want to draw people in, offer a free consultation that will give them a visual idea of what they could look like following the procedure they want to have done. This is particularly valuable for patients who need reconstructive surgery following an accident or illness. They need the hope that they really can look like they once did, and your office can provide them with that easily.
Have an active social media marketing strategy.
There are a number of ways that you can go about this. First and foremost, your social media account is an easy way for patients to get in touch with you. Many people will interact over social media or through email where they would be reluctant to place a phone call, so you should be sure to interact regularly with potential patients to give them the reassurance they need. Next, use social media as an opportunity to reach out to a new potential client base. Find people who are interested in plastic surgery, offer opinions on discussions about plastic surgery, and take advantages of opportunities to link back to your page or website. All of these are opportunities that will help bring potential clients through your doors.
Interact with prior customers.
You never know when someone who has already had one procedure will start considering another. By keeping your practice uppermost in their minds, you ensure that satisfied customers will come back to you when they’re ready for more.
Ready to create a marketing strategy for your plastic surgery practice that can’t be beat? Need help getting started? Contact us with any questions you might have.