Tips For Internet Marketing – Why It's Worth Overcoming Your Shyness About Video-Marketing
If the written word is powerful, the spoken word is equally so … consider the innate laziness of the consumer. It is always easier to listen than it is to read and comprehend, especially because it is easier to convey emotions and build bonds through speech than it is through writing.
By the same token, it is even easier for the consumer to identify and connect with you if they can actually see you as well as hear you. Enter video-marketing, one of the most potent and FREE online business tools available to us with Web2.0 I make use of viral video-marketing for my internet business opportunities, using the various free internet video broadcasting services, including YouTube, Revver, MySpace, etc.
Now, you may be thinking, 'Well I would not know what to say, I can not give a video presentation, I'm just look like an idiot' . I disagree 100% … look at it this way, a lot of us who do business reviews and presentations on YouTube DO look like idiots, but we are making some sweet money from it !! For example, in the resource box at the bottom you will see a video that I put up on YouTube this week, where I answer some basic questions about an upcoming launch of a business that I am involved with.
Now I'm not expecting to win any Oscar's from this, or any beauty contests for that matter! What I am doing is showing my prospects that I am a real person, just like them. I occasionally stumble over a word or too, I'm not perfect … heck, my son even comes in and sits in my lap during the video. But I AM a knowledgeable and reliable source of information, and I'm easy for people to connect with. And that is just what people want to see: that your home-based business is something that everyday people CAN succeed with.
So why else do we use YouTube and other video-marketing? Well, for one thing, the search engines loooove it, and will shower you with rewards for your efforts. If you do a Google search for most popular subjects, you will see on the front page at least one video, probably on YouTube. As you may know, Google has purchased YouTube, and accords it VERY high rankings. So be sure to include your keywords and your website url in the description of your YouTube video, and you will see the results.
Lastly, video-marketing is effective because people like to buy from people that they know . Now, you may be thinking, 'Rob, they do not KNOW me, they just saw a video of me on the internet spouting off about my compensation plan'. But you would be surprised. People form an empathy when they actually see you talking about your business, sharing your story, and telling them what you can do for them. They also 'know' you much better than they know a nameless website, or a signature at the bottom of an agonizingly-long sales letter page.
And get this … the more videos that you produce and get out there on the internet, the more chances you are giving your prospects to get to know you better!
So get out there and try your hand at video marketing … it is free, fun, effective, and can make you GOBS of money if you keep at it!