Tips For Effective Email Marketing
In order for any email marketing campaigning to achieve its goal it needs to be well-designed. It needs to be done well if the website owner expects it to be effective. Spammers have a great many people worried about opening up and reading emails these days. So not only do legitimate webmasters have to make their email marketing campaigns interesting and attention-grabbing, but they also have to make sure that their emails bear no resemblance whatever to anything that looks like spam.
Here are some tips to effective email marketing. Try some of these ideas to make sure that your bulk email blasts and email newsletters are not mistaken for spam by your subscribers:
Use your subscribers' names in every email. Spam emails are always impersonal, addressed to firstname.lastname@example.org . Instead of following that lead, make sure to address your subscribers by their names. This will help your readers to know that your emails were ones that they requested.
Make sure the design of your emails matches the design of your website in some way. You want to give your subscribers something recognizable, something which will remind them of your website. Try placing your logo (if you have one) at the top of every email. Use the same colors and fonts as you do on your website. Try using a similar layout style as your website, if possible.
Keep the look of your emails the same all of the time. Make sure that you use the same format all of the time-it may seem interesting to switch up the look of your email blasts and newsletters; however, you lose the continuity a single look provides. When you use the same look in every email, your readers will instantly know your emails the moment they seem them.
Write well. If you want your subscribers to stay away from that "unsubscribe" link, you need to make sure that your emails contain good content. Effective email marketing is not about just sending out advertisements or working on strategies to get more sales; it involves keeping subscribers interested. After all, you never know when one of your readers might be inspired by something in one of your emails-and motivated by it enough to forward it to a friend or two.
Landing pages are more important than you may think. If you annoy your readers who click on one of your links, they will most likely unsubscribe. So, for an effective email marketing campaign, you will need to make sure that you have visually pleasant landing pages that are pertinent and are not at all irritating.
You will want your landing pages to load quickly-even for people with slower internet connections-therefore, leave off the flashing graphics and keep images to a minimum.
Find the right frequency for your emails. You will need to send emails at least once per month for effective email marketing; however, depending upon your business, you may need to send out newsletters or blasts more often. Check out what your direct competition is doing (subscribe to their emails) to help you decide.