Three Surefire Ways of Failing in Ecommerce & What You Should Do
There are a few things that some people think when they first get into ecommerce that will cause them to fail. If you think any of these things, I hope that I can encourage you to change that way of thinking. Perhaps change it to something that will help you be successful with your online business.
#1: “I Don’t Need to Market my Website”
eBay did not become the eBay that we know without a little internet marketing. Google is not the powerhouse that it is today without telling people about what they had to offer. Your business, will never be successful to the degree that you would like it to be, without putting work into telling people about it.
I had two online businesses before I ever made a dime online. Both of them failed miserably. Looking back now, I don’t think it was actually the fact that I was getting involved in over-crowded markets. It just had a lot to do with my inability to market my website and business properly. My entire way of thinking was that if I built this company, that people should naturally want to buy from me. It does not work that way online though. 1) They have no clue you even exist and 2) what incentive are you giving them to buy from you? I know I didn’t give them much reason in these first two businesses. I had a good product, but with no reviews, little interaction with perspective buyers, I just did not have the ability to sell to them. You will need to go the extra mile to market your website.
#2: “My Product is good enough to Sell Itself”
As mentioned above, I had a good product. I still failed at online business. Unfortunately, in the online world people are not just going to take your word for it. You literally have to show them. I really did not have a website that “showed them” that I had a good product. It does not matter what type of business, product, or service you are offering, you must have some type of credibility.
If you sell an item you will need to ship, take videos of your product in action. Show them how your product works. Be very clear and concise about what problem your product solves. With this idea in mind, you will be very successful.
#3: “I Don’t Need to Invest More Money”
While marketing your product and website can be done with free methods, I would recommend that you have some type of marketing budget. Give yourself a monthly allowance. It can be as little as $20.00. In fact, I would encourage you to begin small. This is especially the case if you have never marketed a website before. This is not to say that you will always see your $20.00 come back by someone buying from you. Therefore, start out small, test different things. Find out what works. If you find something that is working for you, then start investing more money, and tweak things to see if you can get the maximum return on your investment (ROI).