Three Reasons Solopreneurs Fear Niches and How to Get Over It
If you're a coach, consultant or other soloprofessional marketing yourself online, then you've probably heard a lot about the importance of finding a niche. As someone who helps solo professionals find and attract their ideal niche, I've found that many people resist changing a niche and that resistance is often based on some kind of fear.
There are 3 main reasons people fear choosing a niche.
1. They're afraid of turning away business
2. They do not want to feel boxed in
3. They do not know how to find their niche
We'll examine each of these fears. Before we do, let's be sure we understand what we mean by "niche". Think of your niche as your "Who" and "What". Your "Who" is your target market and your "What" is the solution you provide. You need to have clear about both pieces of the puzzle. Remember that people are not looking for products or services, they are looking for solutions . That's true no matter what you're selling, but it's especially true for service providers. People want to know about the solutions you offer and the transformations you help your clients achieve.
Let's examine each of these fears and see how to access them.
1. Afraid of turning away business
While it might seem that you're limiting yourself when you focus on a niche, the opposite is true. When you have a clear niche, you earn much more with less marketing effort .. You can speak directly to your target market using language that touches their hearts and minds. All of your programs and services can be tailor to the needs of your target market. It's easier to become an expert in your area, which allows you to charge more. You do your best work because you're doing the work you love and working with the people you're most passionate about helping. You get more referrals because people know who you help and what you help them with.
2. Afraid of being boxed in.
Focusing on a niche does not mean that you can not help people who do not fall within your niche. It just means you have a clear focus so you can target your marketing and programs. Also, a niche is not forever. You want to evaluate your niche every 6 to 12 months. And over time you will grow with your niche. For instance, you can deliver your solution to other target markets. Or you can find other solutions to offer your target market. The key is to start with one clear target market and one solution, and then grow from there
3. Afraid of choosing the wrong niche.
Many people do not choose a niche because they're afraid of choosing the wrong niche, or they do not know how to go about finding their niche. I can certainly understand this problem, because I had it myself. I knew the importance of finding my niche but I could not find anything thatave me clear, step-by-step instructions on how to do it. Everything I read talked about choosing a target market. But I really believe that if you're going to build a sustainable business, one that leverages your strengths and experiences and you're passionate about, then you have to start with you.
So I put together a step-by-step system to help solopreneurs find their niche. This system helps you find a solution you can deliver in a unique way that people are actively looking for. When you have a clear niche you can take strategic, focused action that allows you to attract your ideal clients so you can do the work you love and spend less time on marketing.