Three Qualities Needed For Successful Internet Marketing List Building
How many times have you heard the phrase “The money is in the list?” And, how many times have you whipped out your calculator and worked out that, let’s see, if I have 1000 subscribers and I sell an eBook at twenty-seven dollars and do that once a month – and so on and so on?
But it doesn’t seem to work out like that, does it? Like every dream, the road to internet wealth is paved with good intentions but the reality is that building an opt-in list of responsive subscribers is a skill – but it is a skill that can be learned. The thing is, you need to be mindful of specific personal qualities that you may be unaware of in order to reach the level of success you desire.
Here are three inner qualities that are hallmarks of a successful subscriber list builder.
First, you need to understand – and practice – patience. What does this mean in practice? Well, it means recognizing that effective list building takes time – but it is time well spent. Resist the lure of buying email addresses (half of which may be wasted), or succumbing to flaky joint venture deals with a black hat operator no-one has ever heard of. Instead focus on the development of solid email responses through tried and tested strategies such as participating in forums or article writing your list will grow. Steady and slow is the watchword.
Next, list building calls for real attention to detail. If you are using an autoresponder service such as AWeber (which I recommend highly), make certain that you have got to understand each stage of service’s list messaging service. Sure – it can be daunting at first, and it is frustrating to think you have set everything up correctly, only to find that there are misspellings in your text, or first-name errors have slipped through the net. Your readers notice these things. Your emails are the gateway to the life you want to lead, but your future success hinges on massive attention to detail.
Third, remember that list building is all about “showing up”. What I mean is this: even if your list is just 25 subscribers (and this was the size of mine once), make certain that you are in regular contact with your list at least once a week. How frequently depends on the product or service you are offering, but “show up”. Don’t leave them in the cold. Don’t let your readers wither on the vine. Nurture and look after them. Get into the mindset that your subscribers want to hear from you and look forward to your emails. If you move off their radar they will be disappointed; if you disappear for a couple of weeks they will do. And your unsubscribe stats will rocket.
So, what are these qualities? Patience, Detail, and Commitment.
Resolute patience and a refusal to give up. Uncompromising attention to detail and a refusal to be second-best. And, finally, a personal commitment to your subscriber to be there for them. If you can see the value of these qualities and put them into practice you will surmount all and every obstacle that comes your way. What’s more, you will build a subscriber list that endures, grows, and which will be the source of income that surpasses your dreams.
My very best to you – James Gladwin