Theories of Interactive Marketing
Understanding the differences between Inbound and Outbound Marketing and how each contributes to a marketing campaign is essential to success. Inbound refers to marketing that focuses on getting found by customers. Outbound refers to marketing focused on placement and reaching new clients.
There are many components that make up Inbound marketing which include content, social media, and search engine optimization. Mixing the correct components and discovering new and creative ways to allow users for an interactive experience is the key to a successful campaign. It is also important to set well-defined goals to help measure the rewards of the inbound traffic being delivered.
Outbound marketing strategies are also useful in reaching both new and existing customers. Permission e-mail marketing is one of the fastest growing trends for reaching customers. This form of marketing is popular because results can be measured and companies can ensure that they are reaching their customers. Other forms of outbound marketing are starting to see declines but as new technologies emerge to support different media, outbound marketing may provide businesses with statistical reports that were not available in the past.
Interactive marketing is quickly becoming the next phase and is making marketing without the use of results driven data obsolete. Inbound marketing is essential in gathering information in regard to user behavior and other trends. It also provides for a cheaper, well-defined target in which success can be quantified and measured through analytical reports. Combined with traditional marketing efforts will increase the productivity of existing campaigns.