The Three Most Important Aspects of Music Marketing
If you're going to be successful in your quest to become a musician, or any other online business for that matter, you're going to have to know three things: SEO marketing, social media organization, and Blog posting / Article writing to promote your website (s).
For some these may be obvious, however as long as you're a talented musician with well produced music, and you become an expert on these things, you should do fine. Hard work and dedication are the two bonus tips I'll provide you with today.
I'm just diving into SEO marketing, but learning how to drive traffic (targeted audience traffic) is KEY to getting exposure, and not as difficult as one might think. The set up will take you a few weeks or even months depending on your experience level with the internet and marketing, but once you understand the basic concepts of SEO, it'll be a cakewalk from there and you can spend more time actually promoting, direct marketing, and getting traffic!
Whilst learning SEO, I recommend organizing and linking all your social media sites as this is another invaluable tool as an independent artist or producer. Switch off having your status posts being posted from Twitter one day and Facebook another, along with other combinations. Anyone checking out an official website will almost ALWAYS look for your social media links to make sure you're legit. People need to see that you have more than gooseegg likes / followers and that you're also part of the social media world. I'd say it'd be good to have at least 4-6 social media sites, with the essentials being a Facebook fan page (and a personal one if you deactivated it, sorry peeps). Twitter, Reverbination and finally some form of a blog, whether it be a Tumblr, your website created a blog such as the one offered by Weebly.com, or WordPress. For blogging, you can also search online for free article directories such as GoArticles or EzineArticles.
Just like SEO marketing, blogging is something I'm personally getting used to. I absolutely love writing, but I'm just always so busy with work 40 hours a week, music, various research, working out, video games, etc., that I forget sometimes that it's healthy to write something down in a blog, whether it be me thinking out loud some of my music goals, ideas, or achievements, or giving tips and tricks that I've discovered about marketing and other music business knowledge. You can also make it something where you post a video or picture and just add a caption or thought for the day. Be creative but also write something of substance that will draw readers in and give them a reason to read. Do not waste anyone's time by talking about how your cat distracted you from doing music (although that's happened to me too many times to count).
Never give up and contact me if you have any questions!