The Secret to How Business Became So Rich!
There is an untold SECRET as to how some of the most celebrated and well-known brands we come into contact with everyday has become exceptionally successful by starting with very little. That is they started with one thing and did it very well.
Juicy Couture: Juicy Couture found a niche in an already established market! Juicy Couture realized the very popular everyday track suit was so lifeless and boring. Juicy Couture decided to revolutionize the track suit to include all different types of fabrics from velor to cashmere using rhinestone detail, bright colors and applying low rider styles. Their track suits have become a major hit and as a result of their success with the track suit they have expanded to include jewelry, handbags, jeans, t-shirts, perfumes, cosmetics and even dog accessories. Their business goal of building a fashion empire started with one item- the track suit.
Real Estate Sales: One of the most competitive fields to become successful in real estate sales and it is even more challenging by the fact all income comes from contracts- you must sell to make a living. There are two realtors who make in excess of 6 million in contracts per year in one of most expensive and highly competitive areas in the USA- Silicon Valley. Here is how they did it: Peter in driving to his Woodside office noticed so many horse riders along the roads. Peter searched the area and found many homes were horse properties, and residents loved their horses. He learned everything there was to know about horses and became known as the horse property specialist in an area where the prices of homes range from 2.2Million to over 20million.
The second success is Chris, who has always loved cars from the newly released sports and luxury cars to vintage. In attending many car shows he would always hear car collectors complaining how they could not find properties to store their car collections. It was here he saw an opportunity, obtained a real estate license and became know as the car collectors Realtor locating properties that had 6 car plus garages and properties that could cater to a car collectors needs. They both saw a niche that was not being catered too.
Healthy Choice: Healthy Choice started their business in offering healthy low calorie frozen dinners. Before their launch Healthy Choice realized there were many frozen dinners available at the supermarket, the problem that they noticed was many of the frozen dinners provided were planned in fat, not all natural ingredients, high in salt and calories, they did not meet the heath guidelines . In realizing this need Healthy Choice in its launch was a huge success. Since their success in the frozen dinner market they have expanded to include desserts, soups, bread and fresh mixers.