The Rule of Reciprocity in Internet Marketing
One of the things that define humanity is the rule of reciprocity. You might have never thought of it, but fact is that all relationships – personal or business – are based on this rule! In fact, all aspects of our lives are based on reciprocity. We give to receive and we receive to give.
It is not in our human nature to not return the favors we have been given. Say your plane arrived late and you missed a train home. You call your friend (even though it’s the middle of the night) to ask to pick you up. Of course, being your friend, the person will come get you from the airport. Even though this is a friendly gesture and your friend will not necessarily feel that you owe him something, you will be the one to feel that you have to pay back with a nice gesture and you will most likely either invite your friend for a dinner or do something of the kind.
Business owners who know how the rule of reciprocity works have been using it very successfully to grow their profits. If you sell cheese, you can double your sales by offering customers free samples that are bigger than the usual supermarket ones. People are more likely to sign up for your site’s membership if you offer them free stuff first.
The rule of reciprocity is vital in internet marketing.
There are various ways to use the rule of reciprocity to your benefit. Couple of the examples are:
1. Offer free stuff! These might be reports, videos, series of emails, etc. The most important thing is that all the free stuff has to contain a very good value. If you want your list to buy wild sheep sweaters from you, you won’t offer them a free cotton rag first, it will probably be something small, but from the best quality wool.
2. Give free advise! Sharing your knowledge is the best thing you can do for your prospects. They will feel almost obliged to get into a business relationship with you (buy from you) if they ask you for help and you give them a top advise!
3. Share knowledge! If you are into Social Media Marketing, go to internet marketing forums on Facebook, see what people are discussing and share your knowledge, offer your expertise.
One thing you should remember about the rule of reciprocity is that it is a natural law. You shouldn’t expect people to pay you for your free service. In Wayne Baker’s new bestseller, “Achieving Success Through Social Capital” he explains,
“Many people conceive of their business dealings as spot market exchanges–value given for value received, period. Nothing more, nothing less. This tit-for-tat mode of operation can produce success, but it doesn’t invoke the power of reciprocity and so fails to yield extraordinary success.”
The law for the rule of reciprocity is helping others, in other words – giving! Concentrate on what you can give somebody, rather than what you can get from somebody. You will be amazed at the fruit of following the rule of reciprocity in a positive way!