The Power of the Internet Video Marketing
Why Use Internet Videos for Marketing:
It must be quite obvious that the traditional methods of advertising are no longer the popular choice for organizations. Companies have found that using internet video sites for promoting and marketing their product is more cost effective and trendy. The use of internet video sites to promote your product will make your company the envy of its competitors. As you will not only gain competitive advantage, but you will also increase your market presence by over one hundred million percent.
Internet video sites such as YouTube, Videojug, and many others have worldwide concern, because of their ability to upload videos and broadcast it to the World Wide Web. This type of access to the web will expose your company and your product to over one billion users on the internet, and create that important niche that your company will need to grow. The vast improvements in technology have given companies the opportunity and the choice to now market their goods and services using designated internet video sites. These options have also reduced the cost of marketing as the hosting on these sites is usually free. Daily Motion, Vimeo, YouTube, BlipTV, Vzaar, College Humor, How Cast and Videojug are some of the most popular video hosting sites on the internet today!
When you use these video sites to market your product, it is pitched to potential customers in a more exciting manner. The viewers are drawn to the video presentation as if they are not aware that they are watching an advertisement. Not only do the videos create interests but they also inform and educate potential customers about your product. You should be obvious by now that, using text and graphic advertisements are no longer the most attractive methods of marketing your product, since most viewers have or spend very little time to read.
This of course is expected since there is so much information that is being proliferated on the internet today; Most people just glance over the title pages, and then click to the next site. Therefore if your texts and graphics are not attractive enough to catch the attention of potential customers, that is, the ones who are willing to spend more than thirty seconds to read, then its good bye to any potential sales that may have happened.
Advantages of internet video sites marketing:
The video site marketing is a wonder drug for small businesses, as the cost to host is very minimal or free. These sites also allow viewers to watch your videos without the need to download the material so minimizing any risk of importing viruses to your computer. The best thing about using internet videos to market your product is that, you can make your own videos, and, you do not need to be a trained photographer to do so. You can easily make your own videos and up load them on any one of the popular sites such as Facebook or YouTube.
The advancement in technology has made it very easy for people to create and upload their videos. However if you are not confident that you can create a video on your own, and you wish to learn how to do so, then you can buy this cheap Video e-course which will guide you on how to create your own masterpiece. With the cheap packages and bundles that are being offered, soon you will find yourself broadcasting your own creation on the web and feeling very proud of yourself for doing so!
Another great advantage of internet videos site is the fact that it enables you to target your traffic. Since only the individuals who are interested in your product will be viewing the videos that you post. There is also the use of keywords to enable the videos to be returned on searches. The benefit here is that individuals now seek your videos, instead of you seeking to find people to view your videos.
Here is another benefit from posting to these sites; You can earn money just to post your videos! In this situation you will definitely come out the winner since you will be paid for your video and you will still be benefitting from the exposure that your product or service will be getting from the site.
Tips for internet video marketing sites:
Video marketing is an evolving technology with a lot of potential; It would be beneficial for you to be aware of some of the critical areas that would give you that competitive advantage and greater market presence. If you are going to achieve maximum benefits from the use of these sites, the following tips should help you:
Try to post your videos in such a way as to enable it to appear each time the web page is open. Also try to make the video so entertaining, that the viewers are unaware that they are viewing an advertisement. At the same time it should be so interesting, that they would want to share it with others. Do your research to find the most effective site on which to showcase your videos, consider the cost, the ability to upload any format and the amount of video streaming that is done on the site on a daily basis.
You can also promote your product by advertising on other persons videos. If there is a video on say YouTube and it has a certain number of hits, and all indications are that it will become a viral video soon, then you can contact the owner of that video and negotiate with them to have your advertisement posted on that Page!
Keep video presentations posted short, to the point and entertaining. The video sites should allow the addition of coupons, text, pictures, graphs, and most importantly it should provide a clickable link to your website. Make sure to summarize your video presentation by pointing out all the main features and benefits of the product that being being promoted.
If you have not been using internet video sites to market your products then the time has come for you to utilize some of your marketing budget in this area. The really successful companies have long recognized the value of video marketing and have been maximizing on the use of this activity to create very strong market presence for their organizations.