The Power Of Email Marketing in Combination With the Use of a Opt-in List
With the advent of the growth of information technology, the
Internet has been seen as a valuable commodity to most people. Not
only is it used for people to find out important information
while surfing, but there are more of us who are looking to find
ways to earn a living without the associated expenses involved
in building a bricks and mortar business.
Many businesses now realize how powerful and important email
marketing can be to their business.Through the power and speed of
email an on-line business can market their product, service or
offers directly to their customers.
The main aim of email marketing is to reach their client base as
quickly and as directly as possible. They need to reach theirs
subscribers so that they can promote their products and
services that would benefit their customers.
However, another reason for email marketing is not just for
initial gain, but with a view of maintaining contact to build
on the strength of their business relationship with theirs
Email marketing has and is growing at an unpreceded rate, due
to the thirst for information. They subscribe to information that
they are interested in.
On the other hand, it was found that not all subscribed to the
principle of continued information and promotion. They may be
interested in your products once but may no longer be interested
to buy again.
Even with some times obvious displeasure in receiving such
promotions, some companies continued their marketing efforts.Often
these campaigns were operated without permission, this led to
accusations of spamming.
In today's world, spamming is a serious liability especially in the
world of information technology. On the internet most permissions
regard the privacy of each person as valuable and they continue to
upholding this thinking even on the Internet.
With such experiences and a tightening over time on laws
surrounding spamming, the creation of opt in lists have wide
Because it is a viable business model, most on-line businesses have
come to realize the importance of opt-in lists within operating
a lawful and effective email marketing campaign.
Basically an opt in list is a list of names and email addresses of
people who have agreed to subscribe to your mailing list. With this
agreement you can freely send emails that contain promotions, new
product announcements, and every other aspect of your marketing
When building an opt in list, you increase the probability
of being successful in email marketing and also boost your sales
and profits as well.
This is because building an opt in list provides you with the
chance of staying in contact with your customers by securing their
names and email addresses.
Given that they have subscribed it allows you to continue to
promote your products and services in which they are interested.
Here, whatever it is that you market to them there is a growing
chance that a positive exit may result.
Permission based email marketing is key to your standing in
internet circles. Spamming, email marketing has become a disgraceful
activity on the Internet, but with permission based opt in list
marketing strategies, on-line businesses have regained credibility
and can continue to boost their businesses through email marketing
without having to worry about being accused of spamming.
When building your opt in list, there are two types of opt in
to be considered. The first one is the single opt-in method and
the second is the double opt-in or the confirmed opt-in method.
If you are building your opt-in list with the single opt-in list
method, you are simply applying an opt-in form on your site, and
once the visitor enters their name and email address they become
another member to your list ..
Double opt-in On the other hand, or a confirmed opt-in list is
where the visitor enters their personal details into the
opt-in form, but does not become a subscriber until they have
clicked on a confirmation email that they receive to their in box,
on clicking this they become a subscriber.
Both opt-in methods have there pros and cons, with the Double
opt-in method, often a subscribers does not click on the
confirmation link in the email they have received and are lost,
but on the other hand by confirming this link from their own
desktop, no doubts can exist that the visitor did subscribe to
your list. This in my opinion offers more protection from
complaints of spam from the subscriber, towards an internet
marketer or business owner.
Email marketing is now such a profitable business within the
Internet, but it would not be a viable model without the help
of the opt-in lists. These two must always go hand-in-hand in
order to be successful on the Internet.