The Nuclear Arsenal of Internet Marketing
I am talking about E-Mail yes that's right E-Mail. I have been doing some E-Mail marketing as of late originally as more of an experiment than anything else. Since I started Two different campaigns though I have noticed a substantial difference in traffic to my sites. One campaign I am running through a service called Vertical Response – they have a thirty day free trial before you have to join.
The other I am doing on my own personal Campaign is more simplified and more time consuming. This being that I have to get the names off my list and do the whole works on my own. When you go through any of the several web services such as Constant Contact or if you have an auto-responder you can run a campaign or several campaigns at once you should so desire through them, the web services will provide you with a vast array of templates to choose from and any of several different suggestions for your best approach. In general you need to come up with a Subject line that will grab the attention of the reader and hold it, than you need to be direct as to why the product or service you are offering is equivalent to any similar products or services the recipient may have or want.
I usually offer them a FREE copy of any of E-Books that I am allowed to including Dotcomology which they may download off of my site, or I will give them access to my free newsletter anything free to a targeted group of individuals is bound to increase traffic flow to your site, once they are on your site they most times will look your site over and sometimes get something that is not free instead of what they came for. Remember once they are on your site if you have superior products and superior presentation of said products, than you have won the largest part of the battle as the people leaf through your site out of simple curiosity if nothing else. So put your brains in creative mode take your list in hand, log on to your E-mail account and go to work.