The Law of Reciprocity – A Powerful Marketing Tool
The Law of Reciprocity states when you receive something from someone you are very likely to return the favor. Although seemingly simplistic, this is a very powerful concept.
You can use this notion to grow and maintain relationships. You can use this idea to build your business. This law teaches a very straightforward lesson: when you give, you get. Give of yourself and you will be repaid. Oftentimes, your investment is repaid exponentially. This principle really works.
There has been academic research done on The Law of Reciprocity. Studies have shown, time after time, the many benefits of using it. The most powerful affirmation about The Law of Reciprocity is this: it works.
One scholar who has offered absolute proof is Robert Cialdini. His book Influence: The Psychology of Persuasion, should be required reading for every marketer.
Cialdini in his book says: “One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us.”
If you are involved in selling or marketing in any way, I recommend you immediately get a copy of Influence: The Psychology of Persuasion. It will change the way you think about business.
The most successful Internet Marketers practice this strategy. The least successful, are most interested in making money, first and foremost. The former will flourish.
The later are traveling down a lonely road of failure.
Successful Internet marketers will offer something of value to their customers. This may be in the form of a free report, software or initial consultation. They will cultivate a relationship with their customers. Then the entire process of marketing to their customers becomes a natural transition. Through this process these marketers nurture the bond with you. You become more than a customer or just a name on an email list.
The most successful Internet Marketers are certainly interested in making money; however, they understand reciprocity. These marketers want to have a connection with their customers first. They realize the first step to using this powerful concept. When you give something, you get something. The bible explains it best with this wisdom: “as you sow, you shall reap.”
The successful Internet Marketer understands the power of this formula and continues to give valuable information. These marketers are not interested in the quick buck. They take care of their customers. They nurture their list. They build a relationship.
Remember, with reciprocity you will continue to build your relationships both in marketing and in life. Don’t forget, the more you give, the more you get.