The Importance of a Squeeze Page in Building Lists
Are you among the countless number of people who have a good amount of traffic on their websites and yet could not generate enough sales? It might be that your sales marketing technique is not effective. Perhaps, just like all the others, you are sending all of your traffic directly to your sales or landing page.
Do not do that, instead, lead your visitors to your squeeze page. From here you can ask them to leave their email addresses which you will then use to send emails to them, establishing a relationship and then offering to sell a product. It is more effective that way than using a sales page and hoping that these visitors will immediately buy something or return in the future to make a purchase. This does not actually happen too often.
The reason why this happens is because people do not buy from strangers. In the area of ??internet marketing, successful marketers understand that you have to first build a relationship with your prospects before you can even make that first sale offer. Usually, to even first get their email addresses, you have to offer something just they will leave their details to you. This is usually in the form of a freebie.
People like free stuff, there's no question about that. Be it online or in the real world, a free gift is always an enticing offer and in the eyes of many, the act of leaving one's email address is just too easy to get that gift. That's why with every copy related to obtaining email addresses, make it as enticing and as attractive as possible.