The Effectiveness of a Great Email Marketing Campaign
When businesses or non-profits need to send a high-impact marketing promotion to their contacts, the most efficient way is through email marketing. The fastest way to alert clients of discount pricing, important notices, event changes, or any exciting news from your company is to send them a notice via their email accounts.
Many companies and non-profit groups thrive by their website traffic. Therefore, generating a buzz to drive visitors to their site on a regular basis is imperative. The cost effective return on investment of email marketing is hard to beat, often less than one cent per email. Another benefit is the ease through which results can be tracked. Since delivery is immediate, and response time is often very quick, “bounces and forwards” numbers can accumulate quickly. Bounces refers to the emails that were unsuccessfully sent out and not received, and forwards are emails sent to second parties who might be interested in the information. Reports can be sent to you from your email marketing service or you can often track results by logging into a program.
Another bonus of email marketing is that it is green communication. The environmentally friendly advertisement of internet public relations is not wasted on many businesses. There are some corporations, that appreciate the gesture of clean living so much, that they’ll do business with or make donations to, an ecologically aware organization first, over one that sends paper advertisements. Using email marketing gives your company the impression of being progressive, environmentally conscious and competent.
An email marketing campaign can still allow your company to stand out and maintain its personal flair. Most services have dozens of themed templates, or often you can use your own to create the emails. A proven email marketing service knows how important an attractive and eye-catching template is to increase your email open rates. If you’re not computer savvy, direct marketing packages starting at very reasonable rates, will include template design. Many services offer free trial periods, month to month plans and will create an email marketing campaign that’s the right size for your company’s needs.