The EASIEST Way to Start Your Own Online Marketing Agency From Home
What do I need to do to start a home based marketing agency, or consultation service from home? Do I need to be an online marketing "guru" or master of web design? Do I need to understand how all of the blogging technology works, or how to do complex and esoteric programming tricks? Or, can I just spend hours and hours learning all of the guru "tricks" and techniques, and get good enough to offer them on my own?
In this article I'm going to share with you what I truly believe is the BEST online marketing opportunity for 2013, and why if you've struggled to earn a full time living online, you MUST consider this an option before giving up and throwing in the towel. Curious to know more? Continue reading as we take a closer look below!
First, understand THIS to be true, because it is:
You do not need to be a guru, or push any "gimmicks" to offer transformational benefits to your target audience, and potential clients, customers and community.
For example –
My sister is a Psychiatrist in NYC. She knows she needs an online presence … but simply does not have the time (or temperament) to fiddle with WordPress, to install plugins, to write copy and learn technical hosting terminology that she has no PASSION for at all.
Left to her own devices … in the past, she pays through the nose to have some local guy in NYC charge thousands of dollars for work she does not really need, for work that is not any good.
This year, I decided to change that for her forever … in one small investment of an afternoon I would have otherwise have been shopping for a present she would have never used. (or wore)
The truth is …
To see her face going from NO online brand, blog or business at all … to having a fully functioning online store with a booking form, her history, her locations, and her ethos, ideology and approach to treatment was really, really funny for me … and yet, as excited and impressed as she was, it literally took me 4 hours and 20 bucks to launch from scratch.
There are a zillion people just like her … and an evergreen audience of potential clients and customers that crop up and pop up every day, from which you can draw an income doing work that you love, and work that truly DOES benefit the folks who you serve.
You can find them on Craigslist. Or in your local community. Or using search. Or postcards. And phone calls. The people right now who live within 50 miles of YOUR house who need YOUR help, building THEIR business … is huge!
Do not think you are up to it, or know enough yet to compete? Think again!
For example, let's take a quick look at Tumblr for business. (it's free, and the FASTEST growing blog platform in the world right now, and it's vastly underused for business right now, but that's changing)
One of the largest and most overlooked benefits Tumblr provides is for LOCAL marketing brand and blog builders – eg – online agencies who are targeting the evergreen audience of local PASSION professionals and service providers who know they need an easy online marketing presence. (people like my sister above)
A simple Tumblr blog is dead simple to create and maintain … and offers easy and expeditious tagging, and engagement opportunities for either the agency, or the professional themselves, to quickly connect with a community of fans, friends, followers and potential clients who share both their interests, and their geography to boot. (and it can ALL be done from within the Tumblr dashboard, in quite literally … 60 minutes a day)
know this is a very exciting part of my own business these days – and as an entry level agency style offering for potential clients and customers, if you are so inclined – provides a great way to sort of demonstrate your content creation process in a way that hopefully gets folks thinking about additional ways to cooperate with you on content marketing – and brand building overall, going forward.
Remember, Tumblr is FREE. And it's so easy to use that you can master it in a short afternoon, and be selling 3 or 4 hundred dollar blog building jobs by the end of the weekend that your clients will love.
The truth is, it's MUCH easier to build a strong 6 or even (7) figure business from home, doing work that you love, by providing REAL products, services and offers to real people, doing the EXACT same work you'd be doing on your own, trying (in vain, most likely) to sell affiliate products, AdSense ads, or eBooks or whatever it is that you are working on right now (no gimmicks, no gadgets, and NO gurus required!)